The product roadmap is a cornerstone to building a successful company, and it is the result of months of preparation to properly prioritize a one year plan. You have limited resources and limited time, so every sprint counts. A strong roadmap unifies your teams, builds excitement and momentum, gets everyone pulling in the same direction, and gives you a way to measure progress toward your 3 year vision.
Your roadmap should obviously address sales goals, but there is much more to consider:
Your long-term vision should be your number one consideration when deciding major initiatives in your roadmap. Big swings should move you toward this vision, and make sense to your customers and to your employees as fulfilling your brand promise.
A well-defined Ideal Customer Profile (ICP), coupled with user-centric thinking, makes it much easier to plan initiatives that bring value to existing customers as well as excitement to prospects.
Without meaningful data around user feedback, you're likely using anecdotes from the loudest complainers or biggest customers to plan your roadmap. Reliable information from the widest sample size possible will give you confidence in your decisions around what to do next quarter and next year.
A new customer will fall out of the "honeymoon stage" quickly if they feel frustrated by the onboarding process, and the worst case is when they don't use your solution at all. A complicated start as they learn new workflows is not a good experience.
As you add features to your product, you can inadvertantly create clunky workarounds and extra friction for your SE, onboarding or support teams. That can make demos awkward or add precious hours to the time required to perform basic functions.
Knowing with certainty what your top support issues are, their impact on users, how much time they take to resolve, and how long they've existed are all vital pieces of information to making sure your support volume stays manageable. Make rapid growth sustainable without spending money on more and more staff.
While they might not be as "serious" as support issues, a minor bug that disrupts a user's most common workflows can cause huge frustration and damage your reputation for quality.
Quality and velocity have enormous impacts on the engagement of your teams and the satisfaction of your users. Technical debt, deployment delays, testing limitations, site reliability hiccups, and security vulnerabilities are just a few of the issues which can affect your ability to deliver great solutions quickly.
You've designed your solutions logically and it's clear how your users should behave in the product, right? Without a way of tracking user behavior, you might be making assumptions that hinder your ability to build features which recognize your customers' needs and design them in a way that makes using them easy and effective.
We will work with your leadership and product/technology teams to make sure you align on your vision and have a clear path to a 12-month roadmap that satisfies your sales objectives, market conditions, technical requirements, and user feedback. We will teach your product managers how to prioritize initiatives and how to communicate your roadmap throughout your company. We can also schedule check-ins to help you make sure your roadmap stays on track.
What's important to us is that you and your teams feel the benefit of a process that is transparent, inclusive, and inspiring.
Clarity & Alignment
We will spend the day meeting with your leaders asking questions to gain a clear understanding of your company's mission, vision, strategy, and possible pain points around collaborating with your product and technology teams.
Data-Driven Roadmap Workshop
We work with your Product & Technology teams on how to craft a balanced 12-month roadmap that considers sales goals, market trends, technical feasibility, and user feedback.
Empowered Product Managers
Product and technology teams will meet with leadership to align on the final proposal of strategy and process based on the discussions from the previous days.
Ongoing Support
Schedule regular check-ins to ensure your roadmap stays on track for success.
At the conclusion of this project, you will have:
