As your business grows, keeping operations aligned with rapid changes becomes harder. Pain points build up while you focus on expanding your market, leaving little time to refine internal workflows. Your product and technology roadmap can get messy. Meetings bloat, processes drift, initiatives blur, teams silo, and costs creep up. It’s no one’s fault—it just happens. But we can help you get back to fighting form.
CONGRATULATIONS!
YOU HAVE A PROBLEM.
Success means new challenges.
We can help you organize for the future.
Building trust and autonomy creates teams that are decisive, engaged, and unified. Data will drive your vision, your goals will align, and your execution will improve. We help companies quickly level up their effectiveness so they can scale smoothly and with purpose—ensuring that inefficiencies are caught and improved before they become obstacles, particularly in product and technology.
When it’s time to raise, we make sure you’re ready.
Clear, compelling positioning is key to securing investment. We work with founders to distill their market value, competitive advantages, and strategic vision into a narrative that investors understand. Through market research, competitive intelligence, and roadmap clarity, we help you craft a story that makes it clear why you’re the company to bet on.
BRAD MALMBERG
CO-FOUNDER
A SaaS veteran with 18 years of experience scaling startups, Brad brings a balanced approach to user-centric growth. His background in product management, marketing, and sales allows him to translate user needs into successful go-to-market strategies.
Brad’s track record includes 14 years at Lightspeed Commerce, a Canadian tech success story. He was instrumental in transforming Lightspeed from a niche Mac-based POS solution to a global, multi-product powerhouse. When he joined in 2005, the company had 5 employees and $250k in revenue. By the time he left in 2020, Lightspeed boasted a comprehensive cloud, mobile, and ecommerce platform, $120M in revenue, and over 1500 employees. Lightspeed’s success resulted in a $1.4B valuation at its IPO in 2019.
While Brad’s experience spans sales and marketing, his passion lies in product leadership. For the past decade, he’s focused on building product-centric teams, crafting winning strategies, and creating roadmaps that foster balanced practices for development and cross-departmental collaboration.
AMY MOLYNEUX
CO-FOUNDER
Amy is a serial founder with two exits under her belt, working to lead teams across the globe over the last 15 years. Most notably, Amy was the CTO and technical founder of Meta, an early artificial intelligence company. In 2017, Meta was acquired by the Chan Zuckerberg Initiative to make its technologies and data freely available to the world. In 2021, Meta was used to help rebrand Facebook Inc., providing a home brand for Fb, Instagram, WhatsApp and Reality Labs.
Throughout her career Amy has focused on the intersection between product and engineering with a laser focus on crafting and curating healthy, high performing team environments. She has built and led engineering teams tasked with everything from cutting edge innovation to overhauling 20 year old systems. Amy has received several honours for her work and was previously named #19 on Fast Company Magazine’s 100 Most Creative People in Business.
OUR FOCUS
Effective Roadmaps
Input gathering
Validation
Prioritization
Communication
Effective Roadmaps
A strong roadmap unifies teams, builds excitement, gets everyone pulling in the same direction, and gives you a way to measure progress toward your vision.
Product development
RACI framework
Pm/Eng/Design roles
Documentation
Velocity & accuracy
Product development
From gathering inputs and prioritizing initiatives through to detailed planning, execution, testing, and launch, a healthy product and technical organization has clearly defined operations that everyone understands.
Mission & vision
3-year vision
Communication
Goal alignment
Values
Mission & vision
Your mission illuminates strategy and sets you apart. Your vision guides every decision. When mission, vision, objectives, and strategy align, your company moves with strength and purpose.
Quarterly planning
GTM, Support, Product, Engineering
Inputs & outputs
KPI measurement
Resources & timelines
Quarterly planning
Department planning should drive decisions, not meetings. With the right inputs, outputs, and cadence, teams run smoothly. We help design a quarterly review cycle that ensures alignment, clarity, and momentum.
Technical Strategy
Tech debt
Risk & security
Future vision
Incremental prioritization
Technical Strategy
Your momentum depends on the technical ability to support it. Building and executing an effective strategy is key, whether it's about stability, security, development, deployment, or disaster recovery.
Cross-dept collaboration
Shared objectives
Defining workflows
Broader communication
Conflict resolution
Cross-dept collaboration
Strong cross-functional collaboration drives better roadmaps, marketing, bug fixes, and crisis response. We help you set clear objectives and actionable outcomes for smarter, results-driven teams.
C-level communication
Content
Method
Audience
Intended effect
C-level communication
A high-performing executive team fuels company-wide momentum. Timely decisions and clear communication set the tone—turning a good organization into a great one.
Investment Readiness
Value proposition
GTM strategies
Financial storytelling
Investor pitch deck
Investment Readiness
You may have a killer idea, an airtight plan, and a superstar team, but without the ability to create an effective GTM strategy and communicate your value clearly, your path forward is unclear.